about us
We want to create fairs and events that are not just a marketing activity lasting a few days, but become something far more meaningful for both exhibitors and visitors.
In our view, nothing can replace the power of face-to-face meetings when it comes to business. Add solid planning beforehand and thorough follow-up afterward, and a fair or event becomes a long-term marketing channel. Bringing together people who work in the same industry and/or share the same interests creates a strong force to drive demand and push the industry forward. That is what motivates us at Farrier Events.
We have many years of experience with fairs and events across several markets. The idea of a golf fair has been with me for a long time, and in 2027 it’s finally time to bring that vision to life.
The timing is right, I now have the right colleagues by my side, and we’ve found the right concept. Behind me, I have a team I can rely on through thick and thin—true professionals down to their fingertips. We are all event enthusiasts, most of us golf enthusiasts, and none of us are afraid to roll up our sleeves and put in the hard work needed to make this event happen and grow.
The research we’ve done within the industry tells us it’s ready. Golf is evolving like never before, and the statistics on golf interest in Sweden speak for themselves.
I’m ready! We’re ready! Sweden’s golfers are ready!
Call us today to secure your spot at Nordic Golf Expo 2027 as an exhibitor or sponsor.
Follow us on social media or here on our website so you don’t miss news, updates, and ticket releases.
/ Malin Olsson
One of the founders of Nordic Golf Expo



